What He Saw At The Doomsday Prepper Convention

The market for preparedness supplies tracks to broader anxieties: some sensible, some not so much. And it’s not just conspiracy theorists buying in.

More and more Americans are spending money to get ready for an uncertain future — gathering food, water, tools, and skills to help them weather anything from a hurricane to a pandemic. Contrary to images of deluded or gun-obsessed “lone wolves,” many preppers are average consumers reacting to concrete worries, and their way of thinking is spreading, fueling an emerging lifestyle trend. That lifestyle is generating demand for a broad spectrum of products offering survival — or even comfort — when large-scale systems go down.

An array of preparedness expos and conferences have…

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